Product Highlight - Product Boxes & Custom Pouches

How to Choose the Right Box for Your Business

How to Choose the Right Box for Your Business

It’s all in the box! Shipping and retail boxes can serve different purposes depending on your brand’s needs. Here’s how to choose the right one for your business.

By Krystal Lam 04 April, 2022

Learn all about noissue's Custom, Recycled Boxes for shipping and retail here!

While they might be one of the most functional items to exist, don’t sleep on the potential that boxes have to surprise and impress customers! 📦

We’ve all seen the typical brown box used for shipping and mailing. But, it’s important to remember that there are different types of boxes that work best depending on your brand’s needs. Depending on your industry and services, not every box will fit the bill – so we’re here to help break down each kind of box that noissue has to offer!

First, let’s define the main differences between boxes mainly used for shipping and those purposed for retail product presentation, subscription boxes, custom printed gift box packaging, and more.

What are the differences between shipping boxes and retail boxes?


Shipping boxes differ from retail boxes in their structure to result in the lightest, most efficient package possible. Often, the preferred form of shipping boxes is the corrugated box style. Corrugated cardboard, for example, is the result of materials shaped to have folded ridges or grooves that provide extra support without adding weight.

Corrugated shipping boxes are also designed differently, with flaps that usually fold flat for easy taping that see them referred to as regular slotted containers. This shipping box is designed to withstand stacking and long-term storage, so they’re incredibly reliable in keeping items safe while saving space.

While it’s not impossible to use corrugated boxes for retail, you want to ensure an aesthetically pleasing unboxing experience for your customers. But, that doesn’t mean that your shipping boxes can’t brandish a logo or unique design to stand out! Corrugated container shipping boxes can be just as impressive when given a custom design that keeps branding consistent from shipment to the day of delivery.

noissue Regular Slotted Container Shipping Boxes are available to customize with your brand’s logo or artwork!

Shipping boxes can still pack quite the punch in packing clothes, accessories, home items, and more, so they’re a solid solution that can help keep costs and package weights low.

On the other hand, retail boxes are stylistically designed to ensure structure while making for a pristine presentation. You’ll find clean lines and features like tuckable flaps on boxes made for retail purposes to give it added support and style. There’s plenty of space to stuff these boxes with protective packaging, like tissue paper and cloth bags, to neatly nestle the products inside. A custom retail box can be the hero of an unbeatable unboxing experience, especially as custom subscription boxes, one-of-a-kind PR packages, personalized presents, and more!

Custom noissue Recycled Retail Box and Recycled Tissue Paper by @gartygoodies

Retail boxes can serve as small shipping boxes, too. You can ship these as they are, but keep in mind that external factors, such as weather and carrier handling, could affect custom art or exterior branding. It’s good practice to place more protection inside of your retail box with wrapping paper or drawstring bags and press over the closure with packaging tape as an added safety precaution. These packaging extras can complement your retail box in design, so no small detail is left out of the entire package when it arrives at your customer’s doorstep!

It’s also worth noting that both boxes can also be made from better materials, like kraft that had previously been in circulation. There’s no need to compromise your brand’s sustainability initiatives – boxes made from recycled and recyclable materials certified by the Forest Stewardship Council (FSC) are are eco-friendlier alternatives to standard shipping and packaging methods! Plus, your customers benefit from knowing that your brand’s conscious packaging won’t negatively impact the environment at the end of the unboxing experience.

Now that we’ve covered the difference between the two, let’s talk about which box your brand can benefit from.

Which box type is best for my brand?


Here are a couple of things to consider when making the decision:

Are you sending products in bulk to another location or seller? If so, then a corrugated container shipping box will work best to organize and protect all of your products together in one place.

Are you shipping products directly to customers? Then, custom or kraft retail-style boxes are ideal for subscription boxes, product packaging, PR kits, and more! Still, you can also package your retail boxes into larger container shipping boxes if you’ll be sending them to another destination, like a fulfillment center.

No rule says you can only have one or the other, so enjoy the best of both boxes based on your brand’s needs! Having both styles of boxes will be beneficial as your business grows. Retail boxes can double as small shipping boxes to make every customer’s order look luxurious. It’s also good to have larger, customized shipping boxes in your packaging arsenal.

If you’re having some trouble identifying the correct box size, check out our article on how to measure a box for shipping.

Here’s everything you need to know about noissue’s Boxes


Without further ado, dive into all the deets about our line of shipping and packaging boxes! You’ll find the perfect package for your product experience, from corrugated styles to wow-worthy retail boxes.

Shipping Boxes

The noissue Custom Cardboard Shipping Box is the newest addition to our line of Boxes!

New! noissue Custom Container Shipping Box (US only)

  • Regular slotted container shipping box
  • Made from FSC-certified recycled cardboard: 30% recycled fibers (White coated) and up to 60% Uncoated (kraft and uncoated white)
  • Corrugated E-flute provides support for shipping and stacking
  • Best suited for light to medium weight products (65lbs maximum)
  • 100% recyclable
  • Available to customize for double-sided printing with water-based inks
  • Choose between Kraft, Uncoated White, or Coated White base
  • Comes in 4 different sizes
  • Pair with an eco-friendly shipping label and branded packaging tape to seal your custom container shipping box
  • Shop here!

Retail Boxes

Step up your brand’s shoe game with custom-printed shoe box packaging, complete with branded tissue paper and stickers!

New! noissue Custom Shoe Box (US only)

  • Corrugated E-flute made from FSC-certified materials with recycled fibers: 30% for coated Premium White boxes and up to 60% for uncoated White and Kraft boxes
  • 100% recyclable
  • Available to customize for double-sided printing with water-based inks
  • Choose between Kraft, Uncoated White, or Coated White base
  • Comes in 5 different sizes
  • Pad the inside of your custom shoe box with branded tissue paper and a thank you card
  • Shop here!
Protect products in perfectly-sized, custom folding carton boxes for an informative and interactive unboxing!

New! noissue Custom Product Boxes (US only)

  • Product folding cartons made from FSC-certified 30% recycled White SBS paperboard
  • 100% recyclable
  • Available to customize for double-sided printing with water-based inks
  • Choose between Kraft and White water-based coating
  • Comes in 4 different sizes
  • Seal the opening of your custom folding carton boxes with a label displaying your product's name, shade, or scent
  • Shop here!
Package your products in premium straight tuck end boxes that proudly show your logo and brand slogan.

New! noissue Custom Straight Tuck End Box (US only)

  • Corrugated E-flute made from FSC-certified materials with recycled fibers: 30% for coated Premium White boxes and up to 60% for uncoated White and Kraft boxes
  • 100% recyclable
  • Available to customize for double-sided printing with water-based inks
  • Choose between Kraft, Uncoated White, or Coated White base
  • Comes in 6 different sizes
  • Best suited for light to medium weight candles and ceramics, cosmetics and beauty products, and more
  • Include branded logo stickers and packaging tape over your straight tuck end product box to protect what’s inside
  • Shop here!
Share your brand’s mission statement or a thank you message on your product’s reverse tuck end box!

New! noissue Custom Reverse Tuck End Box (US only)

  • Corrugated E-flute made from FSC-certified materials with recycled fibers: 30% for coated Premium White boxes and up to 60% for uncoated White and Kraft boxes
  • 100% recyclable
  • Available to customize for double-sided printing with water-based inks
  • Choose between Kraft, Uncoated White, or Coated White base
  • Comes in 6 different sizes
  • Best suited for light to medium weight home and gift products, skincare and fragrances, and more
  • Decorate reverse tuck end boxes with QR code stickers directing to your brand’s website or sustainability information
  • Shop here!
noissue Kraft Recycled Shipping Box, Custom Stamp, Paper Stickers, and Tissue Wrapping Paper by @lunacraftsonline

noissue Kraft Boxes (US and EU only)

  • Made from FSC-certified recycled materials: 30% (coated Premium White boxes) and 60% recycled materials (Kraft and uncoated White boxes) for the US, or between 99% (uncoated White boxes) and 100% recycled materials (Kraft) for EU
  • 100% recyclable
  • Printed and coated with water-based ink
  • E-flute and B-flute materials ensure durability
  • Available in 5 different sizes
  • Suitable for shipping and retail use
  • Pair kraft boxes with customized packaging tape, stickers, and stamps for extra branding on the outside without adding weight or waste
  • Shop here!
Custom noissue Recycled Shipping Box by @bikinisovereverything

noissue Custom Kraft Box (US and EU only)

  • Made from FSC-certified recycled materials: 30% (coated Premium White boxes) and 60% recycled materials (Kraft and uncoated White boxes) for the US, or between 99% (uncoated White boxes) and 100% recycled materials (Kraft) for EU
  • 100% recyclable
  • Printed and coated with water-based ink
  • E-flute and B-flute materials ensure durability
  • Available in 16 different sizes
  • Suitable for shipping and retail use
  • Pair custom boxes with recycled thank you cards, logo tissue paper, and reusable drawstring bags for an impressive interior and eco-friendly unboxing experience
  • Shop here!

That’s a Wrap!


Customize your shipping and retail boxes to your liking and step up your branding game with custom and conscious packaging products. noissue Boxes are designed to get your products to the right place with the personal touch that will uplevel your brand’s customer experience.

Get started with customizing your shipping or retail boxes and elevate every unboxing with an eco-friendlier edge! Here's how to design a personalized box.

Interested in ordering shipping and retail boxes in bulk? We’re here to help customize your premium packaging in wholesale quantities at noissue Plus!