Infinite Definite x noissue

Choosing quality above all else will always be rad—because when you have a wardrobe of quality-made, stunningly designed items, choosing your fit for the day won’t have to feel like a chore, and dressing up is easier and definitely more fun. That’s how Infinite Definite rolls.

Infinite Definite is a Kiwi lifestyle brand that houses a wide range of local and international designers and makers, all curated with quality and sustainability in mind. An array of thoughtfully designed clothing, footwear, and home goods from well-known names and independent labels clad their Christchurch store, all of which can also be enjoyed conveniently through their online shop.

For their packaging, Infinite Definite puts a huge value on sustainability—so from their in-store purchases to their online orders, their use of noissue compostable and recyclable packaging (we’re also a Kiwi brand!) just felt like home.

Read on to learn more about Infinite Definite!

Tell us a bit about your brand!

Founded in 2008, Infinite Definite is an independent high-end streetwear and lifestyle store located in Christchurch, New Zealand. Owner-operators Jono and Sarah Moran curate an eclectic mix of designers and products from New Zealand, Australia and around the world.

We love to bring you goods that are thoughtfully designed for form, feel, and function. At Inf Def we ensure that everything in our store has been designed to use and enjoy day after day, week after week and, year after year. We sell goods that we ourselves use and enjoy.

Tell us about the design for your packaging and how you’re using them?

Every Christmas we like to do a little something special with our packaging — we use noissue for our custom Christmas packaging, tissue, stickers and masking tape, all within a theme that goes hand in hand with our summer / Christmas shoot.

Around this time we also bring the packaging into the store — we like to imagine that some customers might use it directly as wrapping paper so we want something that’s still branded but would look and feel at home under a tree.

This year the campaign took place in the vast landscape of Porters Pass, we were looking at themes of high summer heat, and framing the store as a gifting oasis, so the sky that we used on all of our packaging became emblematic of both. The colour palette was blues red purple and yellow — highly saturated and a little bit zesty.

What made noissue a good fit for your packaging?

Using noissue for this part of the campaign ties all the elements together and we love receiving a high-quality product that we can design in-house and send straight out to our customers — just a little something extra special for the silly season and Aotearoa summer.

Infinite Definite’s featured products:

• Custom Compostable Tissue Paper
• Custom Compostable Roll Labels
• Custom Recyclable Masking Tape

Packaging and campaign imagery, photographed by Naomi Haussmann (@nayhauss)