Mezcal Güey x noissue
Mezcal Güey has the story of a lifetime—from the fearless bull rider’s dreams of bringing his mezcal across the borders to making it possible with friends, memories, and eco-packaging.
By noissue — 07 May, 2025
Nothing compares with conversing and laughing with your friends all night long. And friendships are best celebrated with a special drink in hand—a favorite bottle of wine, a freshly tapped beer, or just about anything—it just makes the moment almost everlasting. Let that next drink be Mezcal Güey. The finest mezcal for your güeyes. ¡Salud!
It all started with Señor Eleuterio García Martínez, also known as the bold bull rider, El Solitario, or “The Loner.” He dreamt of getting his family’s traditional mezcal across the borders from Mexico, sharing an authentic, one-of-a-kind taste for those who seek it. On this path, he found friendships that would help take his dreams across to fruition. Hence, Mezcal Güey was born.
Mezcal Güey is a brand with quality and sustainability at the forefront. By only sourcing local wild maguey and crafting the liquor using only traditional processes, the result is a smoother, subtly sweet flavor. With such a refined, high-quality product, it demanded equally exceptional packaging, so they partnered with noissue for their e-commerce shipment needs.
Read on to learn more about Mezcal Güey!
Tell us a bit about your brand!
At Mezcal Güey, we’re all about celebrating friendships and the moments that bring people together. Our mezcal is crafted with care, blending espadín and cuishe agave for a smooth, memorable finish.
It’s 100% natural, with zero carbon footprint, made in a way that honors the land and the hands that shape it. But beyond the spirit itself, it’s about the stories shared over a drink, those deep, meaningful conversations that last long after the last sip.
Tell us about the design for your packaging and how you’re using them?
Our packaging is an extension of our brand’s personality. It’s vibrant, bold, and rooted in Mexican culture, reflecting the spirit of our story. From the bottle design to our custom wrapping, every detail tells a piece of the Güey experience.
We wanted our packaging to be something a customer would keep even after the mezcal is gone, serving as a reminder of good times and great conversations. Whether it’s a repurposed bottle or keepsake wrapping, it’s all about making the Güey spirit last.
What made noissue a good fit for your packaging?
We chose noissue because they align with our values. Their sustainable approach to packaging allows us to create beautiful, customized materials without compromising on eco-friendliness.
From compostable tissue paper to recyclable stickers, noissue helps us bring our brand to life responsibly. Plus, their design flexibility gave us the freedom to showcase the essence of Güey in every detail.
Mezcal Guey’s featured products: