Miufu x noissue

There’s something quite romantic about simple, intentional clothing. When you create your wardrobe, it speaks your language. It mirrors your image of beauty. It’s simply you. Combined with quality craftsmanship, meticulous construction, and a definitive style, you create something timeless. That’s a definition that Miufu wholeheartedly identifies with.

Miufu is made for the modern, cosmopolitan woman. Heavily inspired by iconic 2000s movies such as The Devil Wears Prada and How to Lose a Guy in 10 Days—where the heroines flaunt incredibly stylish outfits from day to night—Miufu’s pieces are designed to provide you with versatile outfit solutions, from a day hustling at work to a night out with friends.

Born in London, Miufu is a brand that has captured the allure and sophistication that emanates from the city oh-so perfectly—from their elegant, feminine silhouettes to collectible designs. In our conversation with founder Dani Riu, we took a step into the world of Miufu and learned of their sustainable production processes, recyclable packaging staples, and more. Read it all below!

Tell us a bit about your brand!

I started Miufu while working in finance, constantly searching for garments that felt polished enough for the office, yet modern and versatile enough to wear to dinner or a date afterward—and made from quality materials.

Since then, Miufu has evolved into a brand proudly designing everything in London, producing one-of-a-kind pieces using luxury deadstock fabrics sourced from Paris and Italy, and manufacturing with care in both Spain and Italy. Our jackets, tailored trousers, and signature "quarter-zips for Her” are definitely our bestseller pieces.

Tell us about the design for your packaging and how you’re using them?

Packaging is an important extension of our quality standards. It’s the first physical touchpoint our customers have with the brand, so we want it to reflect the same care and attention that goes into our clothing. We also include handwritten thank-you cards with each order—it’s a small but meaningful way to show appreciation and keep things personal.

What made noissue a good fit for your packaging?

noissue has been a perfect fit because it’s easy to use, the product quality is consistently great, and the customer service has been fantastic throughout.

Where are you finding inspiration for Miufu and in life at the moment?

A lot of inspiration comes from vintage fashion—especially silhouettes from the 90s and early 2000s. I also find myself constantly drawn to the style and feel of early 2000s romcoms—there's something really effortless and timeless but also fun about them that we try to channel into our designs.

Miufu’s featured products:

• Custom Compostable Stickers
• Custom Recyclable Hang Tags
• Custom Recycled Cards