Roberta is originally from Lisbon, but since 2013 living in Dublin, Ireland, where she lives with her family.

After many years of working in corporate and start-up companies, in 2020 she decided to create her own business and founded By Roberta – Creative Studio where she specializes in strategic branding, social media, and packaging & print for purposeful and meaningful brands.

Being a designer is more than just a job for Roberta. She has a passion for perfecting brands and being able to do what I love and still help small businesses succeed is something that makes her smile every day.

"I believe in simplicity and intentional design. I believe that successful brands are created through purpose, meaning, and magic. I value kindness, respect, and positive collaboration with clients. I create through authenticity and creativity. My brand is led by my heart and my intuition" - Roberta